Suzuki is one of the world’s most successful automotive brands, enjoying a reputation as an innovative leader in compact car, motorcycle, marine and 4WD technology. The Suzuki brand symbolises outstanding quality and value for its millions of customers throughout the world. Suzuki has been carrying out the motto "Develop products of superior value by focusing on the customer".
With the slogan, “Small Cars for a Big Future”, the Group commits itself in promoting “production of small and subcompact vehicles” and “development of environmentally benign products” needed by customers. The Group makes efforts to be “Smaller, Fewer, Lighter, Shorter, and Cleaner” on every side and works for the efficient, well-knit and healthy management.